Through WHRO TV, WHRO FM, WHRV FM, its web site, and educational content delivered on-line to more than 286,000 thousand students and 25,000 teachers in 18 local public school districts, WHRO improves the lives of Hampton Roads citizens every day.
WHRO is an essential layer in the educational, civic and cultural fabric of our community. Since its founding fifty years ago, WHRO has been committed to excellence in public media. Today, with a consumer base throughout Southeastern Virginia, the Station is at a critical crossroads in executing its mission.
Beginning in 2009, the WHRO Board of Directors and executive management team developed a disciplined financial strategy to address anticipated dramatic reductions in funding from the Commonwealth of Virginia.
In 2010, the Board voted unanimously to take the initiative and design a business model that would release the Station from its historic reliance on Commonwealth funding. This model includes adding listeners, and potential donors, by expanding its radio signals. The expanded listener base, coupled with a strategy to dramatically increase the corpus of its endowment, is designed to replace the revenue stream of state appropriations.
INDEPENDENCE – The Capital and Endowment Campaign for WHRO Public Media – connects the creative steps necessary to project financial sustainability and solidify WHRO's viable and stable future as a leader in public broadcasting. WHRO and its listeners, viewers, teachers, students, supporters, donors and all the Hampton Roads community have a long and mutually supportive relationship. We respectfully request your generous financial participation in WHRO’s Campaign for Independence.
Thank you for your consideration.
Charles W. "Wick" Moorman, Co-Chair
Barry Pollara, Co-Chair
Bert Schmidt, President and CEO