Why Sponsor WHRO Public Media

Loyal Audience

Loyal AudienceEducated, affluent and politically active are a few of the unique attributes of the public broadcasting audience. Given their affluence, level of education, and social status, our audience is often recognized as community leaders and has significant purchasing power. Your sponsorship message can reach this group of active and engaged audience.


Halo Effect

Halo EffectListeners and viewers value and appreciate public broadcasting as a positive presence in their lives and their favorable feeling toward public radio extends to funders who help make this programming possible. In the minds of our viewers and listeners, public broadcasting is strongly associated with quality, excellence and respect. As a sponsor, these are qualities that the audience associates with you! The “Halo” effect of sponsoring NPR radio shows nearly three in four listeners (72%) say that their opinion of a company is more positive when they learn that it sponsors public radio.



ValueWHRO is membership organization with highly influential and loyal audiences. Get your sponsorship message out to many people in a cost effective way and build brand loyalty as well.



TrustThe American public has once again rated PBS the most trustworthy institution among nationally known organizations and an excellent use of tax dollars, second only to the military. The 2009-2010 Erdos & Morgan national study of opinion leaders verified that PBS News and Public affairs programming continues to be a trusted source for news and information that opinion leaders turn to on a regular basis.



  • Appreciation75% say that sponsors provide a valuable public service
  • 64% agree that sponsors are good corporate citizens
  • 60% feel that sponsors have a commitment to quality & excellence
  • 49% choose to buy products from our sponsors over the competition, all things equal

 Harris Interactive Trust QuickQuery, February 2012



UnclutteredNeed more? How about the fact that few media sources are as dependably uncluttered and sure of their audience's full attention? We restrict the number of sponsorships for each program. And we provide industry exclusivity for your sponsorship thereby increasing your product awareness. At WHRO, your message stands out.

Our corporate sponsorship efforts at WHRO, have been the best media investment we have made. Not only do we feel we are supporting the efforts of a worthwhile organization, but frequently we will hear from customers and business associates that they heard our support messages on radio, or saw them on TV, and they thank us for our support of WHRO. 

- - Bay Diesel & Generator